What Features Are Most Important to the Target Audience?

Once you’ve established what problem you’re hoping to solve for your target audience, it’s critical to determine which features would be most important to that audience. To deliver a viable custom software program to your clients, you must gain an understanding of the end users’ unique objectives when they use your program. You should also consider their reactions to features that you are considering adding to the program. This may require you to engage in user modelling, which is a type of testing that will allow you to understand of your target audience as well as their wants and needs. This will provide a strong driving force and a clear roadmap to govern your software development journey.